Popular items from this list include:
- A paraben-free self-tanner perfect for summoning a sun-kissed glow without ever needing to step outside.
- A bestselling Sol De Janeiro body cream to tighten and smooth your skin with the help of caffeine-rich guarana, hydrating cupuacu butter, açaí oil, and coconut oil.
- A hydrating lip-plumping gloss here to make you wonder if you’ve mysteriously swapped smiles with Angelina Jolie herself.
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A paraben-free self-tanner
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” — Amazon customer
A bestselling Sol De Janeiro body cream
Promising review: “I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation.” — Amazon customer
A hydrating lip-plumping gloss
Promising review: “I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!” — Alexandra
An adorable hydrating eye stick
Promising review: “This stuff is magic! I purchased this product on a recommendation from a BuzzFeed list, and was not disappointed! I have not been sleeping well due to stress, and the first day I used it, my coworkers commented how well rested I looked! I told them about it and all of them ordered one for themselves. Very impressed!” — Saminyah Marcelin
Or a fragrance-free CeraVe eye cream
The cult-favorite Cosrx snail mucin repairing essence
A Briotech spray
Promising review: “What is this sorcery? Okay, so I’m not gonna lie. I thought all of the before and after pics were fake, but I was desperate so I bought this stuff anyway. I had been dealing with an irritation bump for almost three months that I couldn’t get rid of, so I did some research and tried a variety of home remedies, none of which worked. Then I stumbled upon the Briotech spray and saw the before and after pictures and wanted soooo badly to believe them. I also didn’t want to get my hopes up, so I wrote them off as fake. I bought this stuff anyway (again, I was desperate) and I’m SO glad I did. I bought it on Sept. 5 and my bump (which was huge and awful) was completely gone on Sept. 25. I’m still in shock that it worked, but i’m so happy it did. Buy this! Stick with it and I promise you won’t regret it!” — iamericadelaney
A pack of two dark spot corrector soap bars
Promising review: “So I initially started using another kojic acid soap to help with my hyperpigmentation due to shaving my face because I have PCOS and have developed hirsutism. I’m usually a ‘full face of makeup at all times’ kind of girl because of my insecurities, but this soap has given me a new confidence. I used it for the first time Saturday night and instantly saw the results of this soap. My skin looks so much more even.” — Adrienne Jerkins
A nonaerosol dry shampoo powder
A set of teeth-whitening pens
E.l.f. Camo liquid blush
Get it from Amazon for $7 (available in nine shades).
A powerful callus remover
A glycolic acid gel peel
Perfect Image is an independent beauty brand that launched in 2007 as a way to getprofessional-strength chemical peels in the hands of consumers at an affordable price.
Promising review: “This stuff is absolutely incredible. I finally decided to try an at-home peel in conjunction with retinoids. Take a look at the photos I posted [above] and you’ll see how happy I am with my progress (after photo on the right taken five months later). I’ve used this peel once a week and have had incredible results. Previously I did three rounds of Fraxel, which only resulted in severe pain, peeling, and grossness. Oh yes, and an empty savings account. For 30 bucks every few months I achieved better results than I got at a dermatologist’s office.” — Meredith
Or an affordable prescription-strength Differin retinoid gel
“This stuff actually works. I work in a spa and I’ve tried dozens of different products that cost five times the price to try to clear up my acn- prone skin and NOTHING has worked as well as Differin gel. One of my esthetician coworkers recommended it to me and dang if she wasn’t right. It will dry out your skin pretty badly so make sure you have and use a good moisturizer but my skin cleared up in less than two weeks and I’m still amazed.” — Rin Wisell
An air-dry leave-in cream
Promising review: “I’m so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while, my waves resemble curls, but the frizz is always there. I’ve only used this product once so far, and I never want to be without it. I put some on after towel-drying (no brushing) my hair, and my waves actually resembled curls! It wasn’t instant so I was skeptical but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed. It looked styled rather than a ratty mess. I slept on it, and it still looked great in the morning!!!” — mich0610
O’Keeffe’s Lip Repair
L’Oréal’s 8-Second Wonder Water
Promising review: “OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down, but since this is water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail.” — Natasha
A set of Lilac St. false lash segments
Lilac St. is woman- and AAPI-owned BTW!
Promising review: “At-home lash magic! I’ve been wearing this brand for a year now, I don’t know what I did before. They are perfection, I use their extra strength lash glue and I can easily get 10–14 days out of a set. I also use sizes 10mm-16mm for a beautiful natural look and I get so many compliments. OFTEN people think I get professional lash extensions!!! If they ever went out of business I’d be so lost without them!! Just do it already treat yourself. PS — Give yourself so time to adjust to this method before deciding if you like it. Watch some videos to figure out how to put them on. It’s worth it I promise.” — Stephanie R.
A pore-clearing cleansing oil
Promising review: “I don’t usually leave reviews but this product is the best cleansing oil EVER !!!!! Worked flawlessly after first try and i can actually see the results immediately!! My gosh it’s light weight, smells relaxing. Massage it to your skin 5–10 minutes and you can see the magic. Will definitely add this into my skincare routine. JUST GET IT !!!!!” — Vince
A pack of Skin1004’s pore tightening and lifting mask
Promising review: “When you put it on, the smell hits you hard. As it is on your face the smell is not too bad and the mask tingles as it dries. Wash it off and reveal clean, smooth skin. Plus fun to take pictures looking like a cracked mess.” — raine
Get an eight-pack from Amazon for $25.
A vegan exfoliating body scrub
Or an exfoliating mitten
Promising review: “MAGIC. HOLY CRAP I LOVE THIS MIT! This cleared up 80% of the “chicken skin” I have INSTANTLY after one use. Also it took off way more dead skin than any scrub I’ve ever used. I never write reviews so I had to when I got this and loved it.” — Cheyanne
A bottle of nail and cuticle care oil
Get it from Amazon for $9.90+ (available in two sizes).
Plus, a coconut-scented nail strengthening cream
A silky-smooth Huestick
Promising review: “I use the Huestick in Origin as a color corrector under my eyes and it works great! It is smooth, blends easily, and is covered up easily with concealer.” — Shivani
An easy-to-use collagen-coating hair mask
Promising review: “I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was skeptical about this product because I had never seen anyone with my hair type use it. Boy, was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair.” — Therese-Claire
A powerful Paula’s Choice 2% BHA salicylic acid exfoliant
A soothing piercing solution
Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.
Promising review: “This product is amazing! Truly a miracle product. I had an AWFUL keloid forming near my nose piercing about six weeks after getting it done, and it was getting bigger and more irritated by the day. Nothing was helping. I bought this and started using it, and in less than two weeks, my huge keloid was completely gone!I was definitely skeptical and a little nervous when it didn’t seem to be getting noticeably smaller after a week, but then, the second week, it started totally disappearing, so give it some time to work if your bump is on the larger side. If you remain patient and apply it twice a day, it should do the trick!” — Jordan Caprigno
An ergonomic detangling brush
Promising review: ALL I HAVE TO SAY IS OOOOMMMMGGG!!! I was skeptical at first, but given the reviews I figured I’d give it a try. I’m African American and have curly, kinky, coils… in between the realm of type 3/4 idk to be honest. All I know, is that when I went to detangle my fro after a long day, this brush easily slid through. I had to double take! I didn’t have to pretangle with a wide tooth comb I just dove right in. My hair is THICK! After each stroke I kept looking at the brush like, ‘What type of sorcery is this!?’ And to top it off ZERO BREAKAGE!!! Buy this brush!!!!!” — Amazon customer
A box of Mighty Patch pimple patches
Plus, a pack of nose pore patches
A cruelty-free extreme hold eyebrow gel
Mielle’s (TikTok-famous) scalp and hair strengthening oil
Promising reviews: “Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)” — Claire Blanchard
“I hardly write reviews.. but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week.. just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this.. hats off!!” — Dee
The super popular Kosas Revealer Concealer
Promising review: “Never buying anything else! Magic! Creamy is the perfect word for this product. the color is just perfect. goes on so smooth and luscious. totally lightweight – doesn’t look or feel like I’m wearing makeup. but also great coverage of blemishes. love… never buying anything else!” — cassietheburr
A tub of Vanicream























































