Rule 1. The fire drill must never feel useful. It may be a proven way to help save people’s lives, to say nothing of being a legal requirement in many workplaces. But it is important that people experience the exercise only as an inconvenience. The drill should take place when people are up against a deadline. It must not be timed to coincide with a long meeting, when it might come as a bit of a relief. Ideally, it should be pouring with rain. The drill can be counted a success only if enough people are rolling their eyes and muttering to themselves. (The sixth rule is essential to achieving this outcome, too.)